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Today I realized just how important that title tag is for search engine optimization. I was working on one of my other blogs and wondering why my page rank was so low when i looked up and noticed that my title was always the same. Very upset, I decided to do some research. So after many hours of random blogs and google searches i found that the title tag is basically one of the most important tags in terms of search engine optimization. One of the reasons I never changed it before was because I was so focused on optimizing my site content. I was following Matt Cutts tips and trying really hard to make my page rich and useful, never realizing that in the upper left hand corner was a hidden monster. Search engines love the title tag and they give a lot of page rank weight on this tag. Therefore, we must manipulate this tag in order for our blog to have a better search engine ranking.

For all my other blogger people you will know by default, most Blogger or Blogspot blogs have their blog title inside the template title tag, this is because all the default templates have this code on their basic templates. Most people by default are lazy and wont get around to ever change this simple code. You may recognize the following near the top of your blogger template html:

<title><$BlogTitle$></title>

This code is fine when it comes to your main page. However, if you are talking about a specific subject in your blog, you most definitley want that to be the title of your post or at least be included in the title tag. This will insure that search engine can easily see your specific blog posts and give your blog a better ranking on their results page. In order to do this you must modify the default blogger title tag as follows: (Simply copy and paste it on your Blogger template replacing the title tag above)

<title>
<MainOrArchivePage><$BlogTitle$></MainOrArchivePage>
<ItemPage><Blogger><$BlogItemTitle$></Blogger> -
<$BlogTitle$></ItemPage>
</title>

Now there you have it, some instant search engine title tag satisfaction right there. Its that easy. Good Luck Optimizing!

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